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About Us

Bringing happy medicine from the city to the country

about subtle changes

Meet our Founder: Amy Ban

Make yourself a priority once in a while. It's not selfish. It's necessary. 

The owner of Subtle Changes Medical Aesthetics, Amy Ban, is a nurse and a mother raised in Goderich, ON. Amy loves raising her family in this community and decided to bring a little bit of the city back to the country. Amy has often worked in larger cities, doing a substantial variety of nursing. 

Amy has found her passion in "happy medicine." Amy created Subtle Changes Medical Aesthetics as a place where individuals could obtain affordable treatments to help themselves feel and look their absolute best. In choosing the name Subtle Changes Medical Aesthetics, she emphasizes that making a subtle change is all it takes to feel good in the skin you live in. Amy invites you to experience our unique approach to medical aesthetics. 

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our clinic & services


Why Choose Our Clinic

We are not your regular clinic. we take the time to create a relationship with each customer and learn each unique face, listen, and provide you with the education to achieve your goals while having the changes made: SUBTLY."


Life can be unkind, but our faces do not need to show life's rough road. We all have a story; your face can express who you are today, without yesterday's worries. So we welcome you to Subtle Changes, and we invite you to experience the difference!!! 

Our Mission

Our mission is to help individuals look and feel their very best with the subtle use of injectables, medical aesthetic treatments, and medical-grade skincare.


Our Vision

At Subtle Changes Medical Aesthetics, we pride ourselves on listening to the goals that our customers wish to obtain. After we understand these goals, we then do a FREE consultation. Once the consultation is complete, we offer several treatment options for every budget and comfort level.

Our Motto

Our clinic is unique in how we approach the customers' goals. We like the low and slow motto, as when a customer proceeds with the treatment, we start on the lower end of dosing. We prefer not to go by "the standard patient dosing scale." Our method helps customers save money in that we recognize that each face is entirely individual to bone structure, muscles, and features. Therefore, there is no "standard patient," we take the time to know how the customer animates their face and characteristics at rest.


Then we create a plan to obtain goals, yet the neighbors will not know that the customer has "had work done." Since we start low and slow, this gives a natural appearance. Comparatively speaking, if we started on the: "standard" dosing regime, we would never know if the customer could achieve their goals with a lower dose. When it comes to creating a subtle change, we understand that more is NOT ALWAYS better. 


Our services, technologies, & procedures

We offer wrinkle reduction injections, dermal filler, and a revolutionary skincare line. Our staff has tried and tested these services to ensure that we can personalize your experience. In addition, we do not offer any service that we have not personally experienced, thus giving us the knowledge to explain and answer ANY customer questions or worries fully.

Our Education Commitment

We spend time with each customer to educate them about each treatment. Education is the most important tool we offer, as it allows customers to decide what is best for them. Customers then have the option to have the same-day procedure or take the time to determine which course of action they are most comfortable with. We strive to create a relationship with each individual. 


Our custom plans

After the initial treatment, we follow up in two weeks to ensure that their goals and satisfaction have been met. If the treatment does not meet the expectation, we then assess what needs to be changed, giving us the exact dosing to meet expectations in future visits. As highlighted above, you do not need to start with "big guns." when lower dosing could be all you need. 

Our Inspiration Art

To get the "feel" for the clinic, we set out to find a painting that inspired us. This painting you see here is where it all began. We have this piece hanging in our office to help us stay customer-focused.
We want a calm, serene place to build relationships with new customers; having them feel at home is especially important to us.

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